About us

Drawing on over two decades of experience in the apparel
industry. Hardcore has undertaken various roles, ranging
from brand owner, franchiser, licenser to licensee, distributor
and retailer. Our journey has taken us from a small shop
to a business with 25 locations across China, Hong Kong,
Macao, Taiwan, and Singapore including company-owned
and franchised stores.

Additionally, we have expanded our reach to include over
25 points of sale in North America and evolved to include
three licensed categories: eyewear, watches and leather
products brand which are sold through the licensee at 80
retailers in Hong Kong, Macao and Taiwan.

In 2014, following the sold of our in house brand "Dusty",
Hardcore embarked on a new venture dedicated to source
high-quality products from around the world and distributing
to Asian market.